Brand Journeys

The Vic Firth

BRAND Journey 

Performance without Limitation...by Design

For nearly 60 years, we at the Vic Firth Company have focused on developing and manufacturing what has become the world's most popular drumsticks, mallets, alternative implements, and accessories… with the best durability, feel, and sound options, across the widest variety of genres and styles. As drummers ourselves, we know that every pair of hands that holds a “Vic” is different, and having the widest spectrum of products to allow you to find that “perfect pair” is just as important to us as it is to you. Because we know, having a tool that you can feel confident in lets you be in your zone and unlock a different level of performance. Your way, your style – we have what you need to get the job done. After all, that search for perfection is why Vic Firth started his company in the first place.

History of

VIC FIRTH

 

Vic didn't settle.
Neither should you.

Our journey began in the late 50’s/early 60’s when Vic Firth, a musician himself, was not satisfied with the variety of sticks and mallets he could find in the market. As the Principal Timpanist with the Boston Symphony Orchestra, he started crafting his own sticks and mallets in his garage, meticulously poring over specs and details until he made exactly what he needed for his own feel and quality of sound. Sometimes he would whittle the sticks by hand, other times he enlisted the help of a wood turner. As word of his implements spread through his students and other percussionists, calls for orders from music stores started coming in. Vic’s idea that each drummer should be able to find their own perfect pair, and not simply settle for what's out there, is at the core of our brand. Our catalog now includes over 200 varieties of sticks and mallets that range in length, taper, tip, and material.. all designed to help you find a match for your own feel and your quality of sound.

MADE FOR DRUMMERS,
PERCUSSIONISTS, AND YOU

We too are drummers, musicians and music lovers. From the factory floor all the way to our global artist family, we create products that are informed, invented, made, and tested by players just like you. And just like you, we know that no two pairs of hands are the same. That’s why our lines of sticks and mallets range from light to heavy, thick to thin, long to short, tacky to smooth, and everything in between. Whether your stage is a rock club, concert hall, football field or the practice room, we’re focused on delivering the instruments you need and the quality you deserve.

HOW IT'S MADE MATTERS

Throughout the years, we have led the way and have set the standard for how drumsticks and mallets are made. From our wood drying process that ensures straightness, to centerless grinding, all the way to how each pair of sticks is weight-matched and pitch-paired, every detail matters. Our factory combines the consistency of technology and machines, with the discerning eyes and ears of drummers, percussionists and wood experts. Every step of our process is manned by human hands. It is this attention to detail that yields the perfect blend of durability, feel, and sound.

Our Commitment to the Planet

The Vic Firth Factory is located in the heart of Maine. And anyone who has witnessed the beauty this State offers can understand why being environmentally-minded has been part of our DNA since the very beginning. From the factory floor, to our packaging, to how our products arrive at your local music store, we've made efforts to find the most Earth-conscious solutions available. We work hard to ensure that we can continue to make the best sticks and mallets possible, without sacrificing the environment. This includes sustainably sourcing our wood to ensure that hickory (which makes 90% of our sticks) and other hardwoods will be around for generations to come. This also includes reclaiming 90% of the water we use in our centerless grinding process, re-using sawdust and waste wood to create a carbon-neutral heat source to keep the plant warm in the winter and keep the kilns running year-round. Vic Firth was also the first company to package paired drumsticks in 100% recyclable paper sleeves, now an industry standard that eliminates millions of plastic bags in landfills each year.

MORE THAN A GLOBAL ARTIST FAMILY

The Vic Firth family spans the Globe. We are fortunate to have a long history of partnering with the world’s top drummers, percussionists, and educators. Collaboration with musicians across all countries and genres is a key factor in our success. Together our team continually creates and innovates in new spaces like product and education, and is vital in helping us to meet the demands of musicians today and tomorrow.

IN GOOD COMPANY

Vic Firth is now part of the Avedis Zildjian Company’s Family of Brands. In 2010, we merged with Zildjian, the world's leading cymbal manufacturer. This decision was part of Vic's vision for the future of his company beyond his lifetime. With a similar family approach to business, longevity, and stability as industries leaders, plus our mutual commitment to excellence, it made combining our two companies a perfect match. In 2018, given the expertise behind Vic’s manufacturing process, Balter Mallets also joined the family to ensure the same quality and consistency they had come to be known for would continue. The Avedis Zildjian Company now represents the top bands in cymbals, drumsticks, and mallets. All of these implements and instruments are made in our factories in Norwell MA, and Newport ME, in the USA.

400 YEARS OF HISTORY

Origins

  • 1618&Discovering the Secret Process

    Janisarry (Mehter) Band

    1618

    Avedis I, an Armenian alchemist living in Constantinople, discovers a secret process for treating alloys and applies it to the art of making cymbals of extraordinary clarity and sustain. The sultan's famed Janissary bands are quick to adopt Avedis' cymbals for daily calls to prayer, religious feasts, royal weddings, and the Ottoman army.

  • 1622&ZIL-DJ-IAN

    Osman II, Sultan (1616-1622)

    1622

    Sultan Osman II gives Avedis 80 gold pieces and the family name 'Zildjian', which means 'cymbal smith' in Armenian (Zil is Turkish for 'cymbal', dj means 'maker', and ian is the Armenian suffix meaning 'son of').

  • 1623&The First Cymbal Foundry

    Zildjian Foundry in Samatya

    1623

    In 1623, Avedis receives the Sultan’s blessing allowing him to leave the Ottoman palace to start his own cymbal foundry in the suburbs of Constantinople (Samatya).

  • 1651&The Secret Lives On

    ‘Zilzen’ (cymbal player) showing cymbals played both vertically and horizontally

    1651

    Avedis passes the secret process to his eldest son Ahkam, who succeeds Avedis in 1651.

  • 1680&Classical Composers

    Nicolaus Adams Strungkally

    1680

    Classical composers begin to incorporate cymbals into their works, the first known example being German composer Strungk in his opera "Esther".

  • 1700s&European Military Bands

    Joseph Haydn and Wolfgang Amadeus Mozar

    1700s

    During the 18th Century, cymbals become increasingly popular in European military bands. In 1782, Mozart uses cymbals to represent the popular Janissary music in Il Seraglio. Twelve years later, Haydn uses cymbals in his 'Military Symphony'.

  • 1800s&Orchestras

    Hector Berlioz and Richard Wagner

    1800s

    During the mid to late nineteenth century, Berlioz and Wagner begin featuring an abundance of cymbals in their compositions and request that only Zildjian cymbals be used. Cymbals achieve an important and permanent position in orchestras.

  • 1865&Kerope Zildjian

    Kerope Zildjian

    1865

    Upon the death of Avedis II in 1865, the business passes to Avedis' younger brother Kerope because Avedis' sons (Haroutune II and Aram) are too young. Kerope exports 1300 pairs of cymbals per year throughout Europe and continues to travel to exhibitions, winning honors in Paris (1867), Vienna (1873), Boston (1883), Bologna (1888) and Chicago (1893).

  • 1868&The Ottoman Empire

    Abdul-aziz, Sultan of the Ottoman Empire (1861-1876)

    1868

    After a series of disastrous fires, the Zildjian family is unable to pay their accumulated debts. The Zildjians receive attractive offers to transfer the business to Paris but do not want to leave their homeland... Sultan, Abdulaziz intercedes, ordering that “everything necessary is done to help the Zildjian family, whose quality of cymbals is unrivaled throughout the world”.

  • 1909&The Haroutune's Family

    Haroutune’s Family (Avedis III not pictured as he is already in America)

    1909

    In 1909, the year of his death, Kerope passes the secret process back to Avedis' family. Avedis' older son Haroutune II declines his birthright in favor of entering a career in law and politics. The secret then goes to Haroutune’s younger brother Aram (the second son of Avedis II.)

  • 1910&Aram Zildjian

    Aram Zildjian

    1910

    Aram finds it difficult to continue manufacturing cymbals in Constantinople during a period of political upheaval. After joining the Armenian National Movement, he is forced to flee to Bucharest where he opens a second Zildjian factory. Eventually, Aram returns to his native country, where he exports cymbals around the world, especially to America, now the largest consumer of musical instruments in the world.

COMING TO AMERICA

  • 1927&The First American Cymbal Factory

    The First American Cymbal Factory

    1927

    In 1927, Aram writes his nephew, Avedis III, who is already living in America, telling Avedis that it is now his turn to carry on the family business. Avedis III, the only surviving male in the direct line of succession, is now an American citizen, who owns a successful candy factory. Avedis tells Aram that he would not return to Turkey, but would like to relocate the family business here in America.

  • 1929&Avedis III

    Avedis III

    1929

    Aram agrees to come and help Avedis set up the first Zildjian cymbal foundry in America. The company is incorporated in Quincy, Massachusetts in 1929 just as the Jazz Era begins.

  • 1930&Avedis and Gene Krupa

    Avedis & Gene Krupa

    1930

    Avedis develops a life-long relationship with Gene Krupa, who helps Avedis adapt marching cymbals to the emerging drum set by encouraging Avedis to make thinner cymbals.

  • 1935&Armand Zildjian

    Armand Zildjian

    1935

    Avedis passes along the secret process to his 14-year-old son, Armand, who begins learning every facet of the business.

  • 1936&Chick Webb, Avedis, and Papa Jo Jones

    Chick Webb, Avedis, and Papa Jo Jones

    1936

    Avedis is also quick to embrace the talented African-American musicians who are leading the jazz movement. Having been discriminated during his own childhood as an Armenian living in Turkey, Avedis vows there will be no place for discrimination at the Zildjian Company. He works closely with artists like Chick Webb and Papa Jo Jones (who helps Avedis refine the HiHat.) During this period of innovation the "Paper Thin Crash", "Ride", "Splash", "HiHat" and "Sizzle" cymbals are all developed and named by Avedis.

  • 1940&WWII

    Armand and Avedis in the Melting Room

    1940

    Once America enters the Second World War, both copper and tin are rationed by the War Production Board. Avedis, however, receives enough of an allocation to fill American and British military orders. This allows the business to continue through the tough war years even though Zildjian's group of highly trained metal-smiths is reduced to just three men.

  • 1945&The Legacy Continues

    Armand at 39 Fayette Street, Quincy, MA

    1945

    World War II also marks the only time the secret process is ever actually written down. Avedis keeps a copy of the formula in the company vault and another in his home in the event that his sons don't return from the war. In 1945, Armand Zildjian, the most musical of all the Zildjians, returns from the war ready to assume responsibility for the manufacturing side of the business. Armand can now experiment with developing new sounds, an opportunity he has looked forward to for many years.

Following the music

  • 1950&Modern Jazz

    Avedis and Armand with Shelly Manne

    1950

    By 1950, Zildjian employs 15 workers, increasing output to 70,000 cymbals per year. The post-war economy and growing popularity of “modern jazz" continues to grow sales.

  • 1951&Quality Hand Selection

    Harold ‘Tommy’ Thompson (Boston Symphony Orchestra) and Joe Morello with Armand

    1951

    In hand-selecting cymbals for all the top professional drummers, Armand acquires a keen sense of what drummers are looking for. He is able to manipulate the subtleties of cymbal making to create the sounds drummers want and to address the changes taking place in music.

  • 1954&The Father of Artist Relations

    Armand working with Max Roach

    1954

    Following his father's lead, Armand Zildjian, also known as the "Father of Artist Relations," develops close personal relationships with all the top drummers and percussionists of the day, such as Gene Krupa, Buddy Rich, Max Roach, Shelly Manne, Elvin Jones, and Tony Williams.

  • 1963&Louie Bellson

    Louie Bellson

    1963

    Inspired by Louie Bellson, Zildjian introduces 'New Beat' HiHats, matched with a lighter top cymbal but heavier bottom for a more pronounced "chick" sound. 'New Beats' become standard equipment for all drummers overnight.

  • 1964&The Beatles

    The Beatles

    1964

    The Beatles appear on The Ed Sullivan show and the demand for Zildjian cymbals explodes. The company ends the year with 90,000 cymbals on backorder.

  • 1973&A New Home

    Zildjian Headquarters, 22 Longwood Drive and Inside Zildjian’s Drummers Lounge, Norwell, MA

    1973

    Zildjian opens its new state-of-the-art manufacturing facility in Norwell, Massachusetts in time to celebrate its 350th Anniversary (the facility is twice expanded in 1981, and again in 1998.)

  • 1976&Craigie Zildjian

    Craigie Zildjian

    1976

    Breaking with tradition, Avedis invites his granddaughter Craigie Zildjian to join the family business. For the next three years, there are three generations of Zildjians working side-by-side in the family firm.

  • 1977&Armand Zildjian

    Armand Zildjian

    1977

    In 1977, Avedis names Armand President of the company. Armand sets a company-wide mission to take cymbal making to the next level. He invests millions to update the manufacturing operation and expand R&D in the newly created 'Sound Lab'.

  • 1979&Avedis Zildjian

    Avedis Zildjian

    1979

    Sadly, Avedis passes away and Armand becomes Chairman of the Board.

  • 1980&Revolutionary Advances

    Zildjian Factory

    1980

    In the early 1980s, Armand reinvests profits to finance such revolutionary advances in manufacturing as the rotary hearth, double rolling mills, and computer-controlled random hammering. Armand now has the equipment he needs to find the new sounds he is looking for.

  • 1981&The Handcrafted New K

    Armand with Elvin Jones

    1981

    Working with noted 'K' drummers Elvin Jones and Tony Williams, Zildjian re-launches the legendary, handcrafted 'K' line (named after Kerope Zildjian).

INNOVATION

  • 1986&Zildjian Day

    The first "Zildjian Day"

    1986

    Armand's son, Rab Zildjian, opens an Artist liaison office in Los Angeles, California and pioneers the first 'Zildjian Day' - a full-day drumming clinic, which quickly became a model for Percussion Days within the music industry. Zildjian also introduces the K/Z combination HiHats, the first HiHats created through the matching of the top cymbal from one range with a bottom cymbal from another.

  • 1988&Zildjian Drumsticks

    Cutting wood at the Zildjian Drumstick Factory, Moundville, AL

    1988

    Zildjian sets up its own fully integrated Drumstick Manufacturing Facility in Alabama, the heart of hickory country. Zildjian drumsticks soon become the first choice of top drummers like Louie Bellson, Tony Williams, Vinnie Colaiuta (Sting), Dennis Chambers (Santana), and Joey Kramer (Aerosmith).

  • 1990&A Custom

    Vinnie Colaiuta (Sting)

    1990

    Vinnie Colaiuta (Sting) helps Zildjian develop the 'A Custom' range of cymbals. 'A Customs' set a new standard in modern cymbal making, soon becoming one of Zildjian's most popular models.

  • 1995&A Home for Orchestral

    Bill Platt (Cincinnati Symphony Orchestra) pairs cymbals in Zildjian’s new Orchestra Room

    1995

    In 1995, the Zildjian Company designs a special room to assist orchestral players with their cymbal matching and selection process. Early visitors to this one-of-a-kind room include the Boston Symphony, London Symphony, and Royal Concertgebouw.

  • 1996&ISO Quality Certification

    Debbie, Craigie and Armand with the ISO Quality Certification Team

    1996

    Zildjian becomes the first Percussion Company in the world to obtain the prestigious ISO 9001 Quality Certification. (ISO 9001 is a quality system recognized worldwide for manufacturing facilities that pass rigorous quality standards.

  • 1999&The Next Generation

    Craigie, Armand, and Debbie

    1999

    Armand Zildjian names his daughter Craigie, Chief Executive Officer. She becomes the first woman to ever hold the position. His younger daughter Debbie becomes Vice President of Human Resources and assumes responsibility for the same secret process of combining alloys.

  • 2002&K Constantinople

    Armand with his wife Andy new Orchestra Room

    2002

    The K Constantinople Cymbal is Armand's last R&D project. He begins by developing an orchestral line but finds that these orchestral models also make great Ride cymbals. Beloved Chairman, Armand Zildjian, passes away at his home in Scottsdale, Arizona on December 26, at the age of 81.

  • 2004&The 15th Generation

    Cady and Emily Zildjian with Ringo Starr; Samantha Zildjian with Travis Barker

    2004

    The 15th generation of Zildjians, Cady, and Emily (Debbie's daughters), and Samantha (Craigie's daughter) carry on the tradition of family participation in the oldest family-run business in the USA.

  • 2006&K Custom Hybrids

    Akira Jimbo

    2006

    Designed with Akira Jimbo, the K Custom Hybrid Series combines two distinct lathing patterns that create the possibility of two different sound dynamics depending where the cymbal is played. Praised for its versatility and ability to produce both dark and bright overtones, the K Custom Hybrid series is awarded top industry and consumer awards.

  • 2010&Vic Firth

    Craigie Zildjian and Vic Firth

    2010

    The Avedis Zildjian Company, the world’s leading cymbal manufacturer, and the Vic Firth Company, the global market leader in drumsticks, join forces on December 20, 2010, bringing together two of the most respected legacy brands in the music industry.

  • 2018&Balter Mallets

    Craigie and Debbie Zildjian with Mike Balter

    2018

    Zildjian acquires the leading percussion mallet manufacturer, Mike Balter Mallets. A new manufacturing facility in Newport, Maine is purchased to accommodate the company’s growing drumstick and mallet business.

Zildjian:
A History of the Legendary Cymbal Makers

Filled with never-before-seen photos, memorabilia and recollections from legendary drummers, this book tells the exciting story of the world’s most popular cymbal company of the occasion of its 375th anniversary, from its beginnings in 17th-century Turkey to today.

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